„A woman who doesn’t use perfume doesn’t have a future. „Pithy like a magic formula, the words fell from the lips of Paul Valery to be collected by Gabrielle Chanel to summarize the stakes of the battle. She needed a counterpoint to the little black dresses and cascades of gems that commanded the style of Chanel. No 5 was the first perfume to mix animal and plant extracts used in traditional perfume with synthetic products. Its birth truly led to a „before“ and „after“ in the world of perfume, which was no longer an inspired alchemy, romantic and volatile, but pure research. In this way, No 5 perpetuates the charm and influence of the type of personality attracted to this perfume, like bees are attracted to flowers.